Ovomaltine, a tin of Swiss history

‘Mit Ovomaltine chasches nöd besser, aber länger’ (lit. ‘With Ovomaltine you can’t do it better, but longer’) is a tagline every Swiss is familiar with. It is, in fact, the most famous of all product taglines in Switzerland acording to the Swiss market research study of the year 2014. Another famous one is ‘Häsch Dini […]